Benefits of Responsive Website Design

What Factors Define a Successful Houston Web Design Company
January 26, 2015
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Benefits of Responsive Website Design

Responsive Design

Today, many companies use a responsive website. It is now the easiest format for users on all platforms, smartphones, iPads & tablets, to easily search within a site in a user friendly mode. If your company is seeking further information or questioning a responsive website, we have described some of the benefits to help with the decision making process.

Wider Audience

A responsive web design not only looks professional but it allows companies to reach a wider audience. In enabling users to access the content through different mediums this will enable viewers to browse the company with ease. A Bonus to a responsive web design will not only keep visitors pleased with the layout but it will ensure the return of customers and clients in the future.

Easier Maintenance

It can be a hassle to keep up with the maintenance of both a mobile based website and a standard desktop version website. With a responsive website, the regular maintenance and adjustments are done for the publisher. Automatic screen adjustments and content display is arranged for the viewer, no matter the device.

Easier Analytics

Analytics are another metric to watch with two separate websites. Using a responsive design will combine the analytics, keeping the information accurate and in one place.

Consolidated Campaign

Marketing becomes a money saving endeavor with a responsive design by limiting a company’s advertisements to one combined website. No more wasted resources on promoting two separate websites.

Consistent Design

Keeping two separate websites also causes the problem of a consistent design. More often than not, most separate websites do not maintain the same look. When using a responsive website, the company’s design will be displayed on both mediums. This helps limit the confusion some consumers may encounter.

Higher Conversion Rates

If the company sells products or services than utilizing a responsive design will help meet the demand for target consumers. A responsive website will help consumers navigate and purchase the product or service needed from any device.

Lower Bounce Rates

The major issue involved with internet audiences is the low attention rate. If a customer or client can’t reach what they need quickly and efficiently, they tend to move on to another site. A responsive website design will help eliminate this by ensuring faster loading times and error free URLs.

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