Choosing a content management system can be tricky. Without a clearly defined set of requirements, you will be seduced by fancy functionality that you will never use. What then should you look for in a CMS? I have written about content management systems before. I have highlighted the their hidden costs, explained the differentiators behind … Read more
Almost every business owner has realized that traditional advertising mediums are losing their effectiveness. Yellowpages and phonebooks has been taken over by internet searches, direct mail and print ads are very costly and only have a 1-2% yield. Newspaper ads’ effectiveness is declining rapidly and has been replaced by online blog and news sites. There … Read more
SEO, Social Media, PPC, banner ads etc are all important to drive traffic to your site! But we all spend so much time trying to drive traffic and not many people focus on what to do when the traffic gets there! Do a lot of people bounce from your site quickly? Are you getting the … Read more
If you’re like most nonprofits, you’ve started using social media or are at least thinking about starting. You may have had a lot of successful experiences that you’ve learned and grown from. Or you’ve dipped your toe and are just plain scared and confused. Regardless of where you’re at in becoming a Networked Nonprofit, you can … Read more
