I believe there’s a process that any person can go through that will make them a better marketer, guaranteed. I started my own business in 2001 after spending seven years at a large company. I found out very quickly that when you venture out on your own, you truly are alone. And it’s a lot scarier of … Read more
SEO, the art and science of ranking well in search engines, is one of those things that is easy to learn but hard to master, so let’s focus on the easy part. You’ve got a website and it’s not ranking in Google so well for whatever search term you are coveting. So what do you … Read more
People often complain that social media is a giant time drain, but one that they know they must dive into because everyone says they must. Of course this is exactly the kind of thinking that makes social media, or any business or marketing activity, a giant time drain. Social media participation and integration is an … Read more
Despite publishing intimate details of their life, most people view Facebook as a very personal network; as a platform for pleasure not for business. But if you’re anything like me, your Facebook friends consist of people from a cross section of your life; some personal friends who you’ve known for years, some work colleagues and … Read more
