Your website shows the right office. An old directory lists a disconnected number. A lawyer profile still names a former firm. A prospective client comparing those records has to decide which one to trust before they can even contact you.…

A prospective client can find your firm through a referral, a Google search, or an advertisement and still pause before calling. What happens when they look up your name? A thoughtful review, an unanswered complaint, or a public argument can…